On this episode of Driving Solutions, host Jim Fitzpatrick is joined by Yaron Rosen, CEO of Fuse Autotech, an end-to-end solution for enhancing the customer’s car buying experience and overcoming operational challenges in the dealership. Rosen discusses the importance of taking a strategical, tech-driven approach toward improving the vehicle sales process and how a seamless F&I system can accelerate your store’s growth.
"We made this product for the Gen Z, not for you and I. This is made for the typical salesperson that does not have to go through a very rigorous training, you know, process. It's easy to use. It is very intuitive." — Yaron Rosen
1. Fuse Autotech offers a technology-driven solution to improve the car buying experience while addressing operational challenges in the dealership. Its platform integrates various stages of the vehicle sales process, from customer relationship management (CRM) to document management systems (DMS), aiming to streamline and automate transactions.
2. Fuse Autotech focuses on respecting the customer’s time, streamlining control of the purchase process, and providing transparency in pricing and procedures. This approach not only satisfies the customer’s desire for a quick and convenient car buying experience but also benefits dealers by making the process more efficient.
3. The system allows dealerships to complete sales in significantly less time, with many transactions finalized in under an hour. This efficiency results in a better experience for both customers and sales teams, leading to higher satisfaction and retention. Rosen notes that the average length of time it takes the company’s clients to sell vehicles is roughly 112 minutes.
4. Fuse Autotech’s platform automates processes across the entire car buying experience, from the initial customer inquiry to finalizing the sale, including trade-ins, financing, and compliance. This seamless integration eliminates the need for outdated processes and significantly reduces transaction times.
5. The platform is adaptable to different dealership types and can be customized to fit various sales approaches. It has already proven effective in the U.S. market, with thousands of successful transactions. Rosen reports that Fuse Autotech is developing and expanding its capabilities and promises further enhancements and integrations to improve dealership operations and profitability in the near future.
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