With an annual automotive industry show set on the national stage (NADA stands for National Automobile Dealers Association, after all), it’s no wonder the NADA Convention is considered to be the top...
12 min read
Acquiring website traffic is an undeniably vital part of any dealership’s digital marketing strategy. But if enough visitors to your website aren’t converting into leads (and if the ones who do...
11 min read
Do you regularly find yourself advertising job roles to fill in where employees have left? With long working hours and a high-pressure environment centered around demanding sales targets, it’s easy...
8 min read
No matter what business you’re in, customer retention is vital and challenging. This is particularly the case when it comes to car dealerships. After all, purchasing a car is not a weekly necessity...
10 min read
As a car dealer, you know it’s important to keep your customers happy. But what happens when complacency kicks in? The short answer: you’ll start to lose customers to your competitors. After all,...
9 min read
Over the past decade, Tesla has become a household name. A giant to be respected, the company has realized astronomical growth while taking the automotive industry by storm. How does Tesla attract...
11 min read
What happened to Saturn cars? General Motors’ Saturn Corporation went out of business in 2010 — but not before blazing a trail for auto dealerships. It would be a mistake to think of Saturn’s failure...
8 min read
The secret is out: data drives our digital economy. While that’s true across all sectors, data is especially valuable in the automotive industry. The dealers who embrace data will be best positioned...
16 min read